Playing a pioneering role in the promotion of digital trends enables us to take part in traditional auto shows such as the IAA and present ourselves on new platforms and events that are related to other industries such as the Mobile World Congress in Barcelona. Besides scouting the newest trends and technologies we actively seek the discussion with new target audiences. You can find an overview of the events and activities of DigitalLife@Daimler below.
Mobile World Congress 2017: Digitalization as a control lever for the future of mobility
Four days of digitalization. 108,000 visitors and professionals from 208 countries. 2,300 participating companies – and we are in the middle of it!
Together with Mercedes-Benz, DigitalLife@Daimler is driving digital transformation forward at the Mobile World Congress. Besides the pure hardware, such as the new E-Class Coupé and the smart fortwo electric drive, the exchange with industry experts at conferences and panel discussions are at the center of Mobile World Congress. Thus, one of the real highlights were the daily Inspiration Talks at the booth with experts from various Daimler AG business units about topics such as digital services, trends and the culture of innovation. Moreover, Mobile World Congress provided a great platform to showcase the cross-divisional digital ecosystem.
Wilko Andreas Stark, Head of Daimler Strategy & Mercedes-Benz Cars Product Strategy and Planning, summarizes:
“For us, digitalization is an important instrument for shaping the future of mobility. The Mobile World Congress provides a powerful international platform for dialogue with industrial experts from the worlds of both hardware and software. With its thrilling atmosphere of innovation, the MWC inspires us to keep shaping the future of mobility together with the digital avant-garde."
Watch the highlights:
New formats for digital transformation at Daimler
With inspiring and unconventional format such as hackathons we bring our digital interactions with students and professionals to the next level. Moreover we give insights into our company, whilst benefitting from external perspectives and innovative ideas. With DigitalLife Campus we have concluded our first cycle of hackathons in 2016 with five great events in Stuttgart followed by Beijing, the commercial vehicles IAA in Hanover, Bangalore and concluded by a hackathon at the center of innovation in Silicon Valley. In the shortest amount of time (within 24hours) +300 participants, in 5 locations and on 3 continents have developed an abundance of diverse ideas on topic areas ranging from smart home, health, e-commerce to future mobility and transportation solutions for commercial vehicles.
Find more information and highlights about all hackathons at: https://www.digitallife-campus.com/en/what-a-ride
But we do not stop here: With some of the ideas and participants follow-up processes have already been initiated. Either in terms of continuing to develop the ideas generated as well as providing various employment opportunities. 10 coders from Germany, China, India and the U.S. were even invited to join the DigitalLife Hack-On-Bus-Tour to Mobile World Congress 2017 in Barcelona. For further information see “DigitalLife Hack-On-Bus-Tour”
10 Coders, 1,300km, 3 countries, 1 bus! The involvement in to this year’s Mobile World Congress (MWC) in Barcelona already started in advance of the event. Ten selected participants of the globally successful hackathon series "DigitalLife Campus" travelled from Stuttgart to Barcelona on the specially equipped DigitalLife tour bus. Their challenge on the maiden voyage: programming a driverless RoboCab made from Lego components. The tour bus started from Stuttgart on the weekend prior to MWC, with a stop in France along the way, and took the international participants from the USA, China, India and Germany to Barcelona in time for the start of the MWC.
The SXSW in Austin, Texas is the world’s largest digital conference and provides a strong platform for open discussion with creative and very diverse people. The central question: how we as a society in the future would live together, work and be mobile. The "house of smart" that is being staged in parallel to the conference is extending an invitation to a total of 15 interactive sessions and discussions, during which experts from around the world will be debating crucial social issues of the future. DigitalLife@Daimler joined the discussion with a session about the importance of innovation culture within the company and as to how new formats (e.g. Hackathons, Open Spaces) and methods (e.g. design thinking) push creativity and define future collaboration.
In Germany, we hold what we call “FuckUp Nights,” an unusual series of events that refers to failure—a part of daily life. Originating in Mexico in 2012, the event series is now very popular worldwide. While the event name might not correspond to a “polite” term the principle is quite simple: Three speakers talk for 10 minutes each, after which there is a Q&A session and time for networking. We have already sponsored the “FuckUp Night Stuttgart” a number of times through DigitalLife@Daimler. It is important that we make our employees unafraid of failing, but at the same time ensuring that the same mistakes are not made twice.
Visit the post-event report of the 8th FuckUp Night Stuttgart
DigitalLife has an important presence at the world’s largest mobile communications fair in Barcelona — a trade fair that is extremely important for us because it enables us to find out about the directions and topics of our competitors and suppliers, and to position Daimler as a pioneer for digital trends in the automotive industry. You can find the post-event report here.
The DigitalLife@Daimler team at IAA Cars — not as conventional visitors, but as explainers. This time, we were at the stand of our personal marketing colleagues. That is because DigitalLife addresses not only the digitalization of the entire value chain, from development and production to sales and after-sales, but also our internal work methods, the associated digital workplaces, and the networks between us. The objective is to increase our agility and creativity. At the stand, we met many people who were interested in our work and discussed all digitalization issues, no matter whether they were related to our products or not, provided they concerned Daimler and its innovation culture or the many new job profiles that are now becoming relevant as a result of digitalization.
You can read the post-event report here.