Our strategy for Daimler’s digital transformation

“For Daimler, digitalization is the biggest enrichment since the invention of the automobile.”
Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars

The digital transformation has led to profound changes in the automotive industry-- and will continue to transform it. That is why it is crucial that we actively shape the mobility of tomorrow and pair trends and futuristic technologies to the individual needs of our customers. Therefore, the entire value chain is being digitalized systematically. This includes the methods used to develop, plan, and produce our vehicles, the ways in which we contact customers and partners, and the products themselves. And while we focus on digitalization, people are always our primary concern.

The development and coordination of Daimler’s digitalization strategy
We must view digitalization from the customer’s perspective so that digital services such as moovel can make our customers’ daily lives easier. We use the opportunities that digitalization offers to make the work of our employees easier (for example, virtual meeting rooms, our in-house social network Daimler CONNECT)--and provide them with the tools and the knowledge by means of international roadshows, workshops, open spaces, and DigitalLife Days in order to help shape the digital future.

These digitalization efforts offer us new ways of thinking and acting. We are changing our structures and processes to optimize the opportunities offered by digitalization. Our goal is to successfully combine the speed and risk-taking culture of the digital sector with our company’s goals of perfection and innovative capability.

DigitalLife@Daimler promotes comprehensive key digital topics at all divisions and initiates digital transformation projects at Daimler.

Our focal topics include:

• Developing and coordinating Daimler’s digitization strategy

• Scouting new trends and technologies as well as the monitoring of the competition

• Creating the conditions needed for an open and innovative corporate culture

• Identifying new platforms and topic areas on our path to achieving digital leadership

More Information

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