The future is electric and intelligent. Intelligent electric mobility - this is what the new Mercedes-Benz EQ product brand stands for. An attractive design, exceptional driving fun, high levels of suitability for everyday use and maximum safety are further attributes. EQ represents the two Mercedes-Benz brand values of “emotion and intelligence” and comprises all significant aspects of customer-oriented electric mobility.
The portfolio will offer electified alternatives in every segment as early as 2022. With this, Mercedes-Benz is taking a decisive step towards a climate-neutral future. EQ offers a comprehensive electromobile ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wall boxes and charging services to home energy storage.
The E-Mobility model generation
The brand's flagship is the new EQS, the first fully electric luxury sedan from Mercedes-EQ. As the first model, the EQS is also based on the modular architecture for electric vehicles in the luxury and upper class. Fully scalable and applicable across all models, it forms the basis for all of the following electric car series: Whether SUVs, sedans, coupés or convertibles - thanks to the modular system, the wheelbase and track width as well as all other system components are variable. The vehicle concept is thus optimized for all requirements of a future-oriented, battery-electric model family.
The Mercedes-Benz Cars portfolio is gradually being expanded to include further electrified models. As early as 2021, Mercedes-EQ will be offering five fully electric vehicles in the passenger car division. The models embody the essentials of modern electromobility - the combination of attractive design, extraordinary driving fun, high suitability for everyday use and maximum safety.
The EQ range includes all future battery-electric vehicles as well as the associated products and services from Mercedes-Benz. This guarantees simple and transparent orientation for customers in the ever-growing portfolio. When it comes to electrifying the drivetrain, Mercedes-Benz is taking a holistic approach and developing the EQ brand with a vehicle family and a holistic ecosystem that, in addition to the pure vehicle, includes a comprehensive range of everything to do with electric mobility.
Unique design language and interactive interior
The models of the EQ family are united by a new, unmistakable electrical aesthetic that clearly stands out from the design language of the conventional series. The all-round front light strip, fitted with a large number of bright LED headlights, is particularly eye-catching. In combination with the corresponding rear light, which extends over the entire rear, flowing lines and a dynamic exterior are created.
The vehicle also offers innovative solutions inside, including a completely new interior concept. It combines emotionality with intelligence and user-friendliness like never before. The focus is on uncomplicated, touch-based operation. Thanks to numerous apps, the driver is always up-to-date - about what's going on in the car, on the road or at a favorite club. Here, too, the EQS sets the standard with its new hyperscreen, a display surface that extends seamlessly over the entire fitting.
That's just the beginning
For Mercedes-Benz, EQ means the dawn of a new age of mobility - uncompromising and highly ambitious. This is only the first step on the way to a sustainable and inspiring future.