EQ - Electric Intelligence The new brand for electric mobility

EQ stands for intelligent electric mobility. For appealing design, exceptional driving pleasure, high everyday practicality and maximum safety. The new product brand represents "Emotion and Intelligence", two brand values of Mercedes-Benz. It encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations.

The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz. The new brand is heralded by the close-to-production concept vehicle EQ, which will celebrate its world premiere in Paris. The first series-produced EQ model will be launched in the SUV segment before the end of this decade. There will be a strategic product initiative that will gradually augment the portfolio of Mercedes-Benz Cars with electric models.

"The electric drive is the future. That's why we're investing massively in a battery-electric fleet and in battery technology – including as an energy store for private and industrial use. With EQ, we're going a step further. Under this brand, we're bundling our entire know-how regarding intelligent electric mobility from Mercedes-Benz.

Ola Källenius, Member of the Board of Management of Daimler AG with responsibility for Mercedes-Benz Cars Sales

Clear orientation for customers

The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz. In this way, a simple and transparent means of orientation for customers within its ever expanding portfolio is provided. The EQ brand is therefore the next logical step in the sales and marketing strategy "Best Customer Experience".

Mercedes-Benz already offers a suitable charging infrastructure for electric cars, including a wallbox as a fast-charging station for the home, the free app "Charge&Pay" for convenient recharging at public charging stations as well as – for home-owners and businesses – stationary energy storage units for the power generated by photovoltaic or solar systems. All these products and services will in future be bundled under EQ. In this way, Mercedes-Benz is creating a consistent and clear image for sustainable products and services with the star.

New vehicle generation and distinct design language

More Information

More than just a new drivetrain

Concept vehicle "Concept EQ"


Mobility of the Future

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