October 04, 2007 - The Extraordinary Shareholders' Meeting of DaimlerChrysler AG (stock exchange abbreviation: DAI) today approved the renaming of the company as Daimler AG by a 98.76% majority.
The points added to the agenda at the request of the shareholders received only 2.94% of the votes at most and were therefore rejected.
Slightly above 5,000 shareholders attended the Extraordinary Share-holders' Meeting, which was held at the Messe Berlin exhibition grounds. This figure amounted to 51.6% of the total number of DaimlerChrysler shareholders.
As part of the renaming of the Group as Daimler AG, the company's production plants and sales organizations in Germany and abroad will also be renamed. The guiding principle of the name change process is a clear distinction between the corporate brand Daimler and the Group's various product brands. The corporate brand Daimler will serve to identify the Group in its dealings with political decision-makers, the general public, the financial markets, the business media, and its employees. It will also serve as an umbrella for all of its product brands. By contrast, the product brands Mercedes-Benz, Maybach, smart, Freightliner, Sterling, Western Star, Setra, Thomas Built Buses, Orion, and Mitsubishi Fuso will serve as our “business cards” to the customers.
The company will be called Daimler wherever several product brands are produced or sold, or where the focus is on the Group as a whole. Plants and sales organizations that exclusively or primarily produce or sell a single product brand will be named after the respective product brand.
With the exception of the locations in Palo Alto, California (USA) and Bangalore (India) all of the research centers will be called Daimler, whereas the development centers will be named after the respective product brand.
The financial services division will be called Daimler Financial Services.