March 11, 2020 - Mercedes-Benz has altered its monthly sales reporting. We switch to a quarterly reporting of our retail sales figures. Below, please find here the monthly wholesale figures for Mercedes-Benz passenger cars, smart und Mercedes-Benz Vans.
"Sales" figures, or "unit sales", published here every month and quarterly in the interim reports or the annual report are wholesale figures, i.e. the vehicles were sold to independent dealers and Daimler (or a local Daimler subsidiary) generated revenue from this sale. Wholesale sales generate revenue because the vehicles with these deliveries leave the scope of consolidation of the Daimler Group. When Daimler sells a product directly to the end customer, the sale is both a wholesale sale and a retail sale. From the point of view of the profitability analysis to be booked at Daimler, it is relevant how many vehicles Daimler has sold to dealers and under what conditions, but not how many vehicles the dealers have sold to end customers and under what conditions.
"Retail sales” figures, which the company publishes quarterly, are sales to end customers, i.e. sales from an independent dealer to an end customer. They do not directly generate revenue for Daimler. These sales figures are comparable to the retail sales figures reported by our competitors.