The Mercedes-Benz Cars division consists of the Mercedes-Benz brand with the Mercedes-AMG, Mercedes-Maybach and Mercedes me sub-brands, as well as the smart brand and the new EQ brand for electric mobility.
We have launched our new corporate structure in November 2019: Three legally independent stock corporations now operate under the parent company Daimler AG. The financial reporting for the 2019 financial year will still reflect the previous structure with five business units.
Mercedes-Benz Cars sales 2018 in detail
The Mercedes-Benz Cars division sold a total of 2,382,800 vehicles in 2018 despite difficult overall conditions, thus setting a new record (2017: 2,373,500).
With unit sales of 2,252,800 (2017: 2,238,000) vehicles, the Mercedes-Benz brand was the strongest-selling premium brand in the automobile industry for the third year in succession. We are number one in the premium segment in Germany and several other key European markets, as well as in the United States, South Korea, Canada and Japan. In addition, we once again significantly improved our position in China with a new sales record.
Mercedes-Benz Cars sold a total of 982,700 vehicles in Europe in 2018 (2017: 1,013,800). Unit sales increased in the volume markets of Germany (+1 %) and Spain (+3 %), remained constant in France, but decreased in the United Kingdom (-7 %) and Italy (-5 %).
The Mercedes-Benz Cars division continued its success in China during the year under review. The division’s unit sales in the country rose by 10 % to 677,700 vehicles. We set new records for unit sales also in other Asian markets – for example in India (+1 %), South Korea (+1 %) and Thailand (+5 %).
At 392,600 units, total sales in the NAFTA region were lower than the high level of the prior year. Sales decreased in the United States (-3 %) and Canada (-2 %), while sales in Mexico increased by 7 %.
The smart brand sold a total of 130,000 vehicles in 40 markets worldwide in 2018 (2017: 135,500).