Major Markets. Mercedes-Benz Cars

The Mercedes-Benz Cars division consists of the Mercedes-Benz brand with the Mercedes-AMG, Mercedes-Maybach and Mercedes me sub-brands, as well as the smart brand and the new EQ brand for electric mobility.

For Daimler, growing further on a global scale means improving our strong position in passenger-car and commercial-vehicle markets in Europe, North America and Japan, while also fully exploiting growth potential in Asia and various emerging markets.

Top 10 markets per sales

In order to achieve Mercedes-Benz Cars’ sales targets outside Europe, we are intensifying our activities in the world’s biggest sales market, China. Today, around two thirds of the Mercedes-Benz cars sold in China are manufactured locally. We produce the long and short versions of the new E-Class and the C-Class in China, as well as the GLC and GLA SUVs. In the electric-vehicle segment, we have teamed up with the Chinese battery and vehicle manufacturer BYD to develop a battery-electric automobile. This electric vehicle, which was launched in China in 2014 under the DENZA brand name, was joined in 2016 by another electric model with a range of 400 km.

Worldwirde research and development

Our research and development center in Beijing is an important component of our international research and development network. In India, we are now building the GLC, our ninth car model to be produced there. In addition, Mercedes-Benz Research and Development India (MBRDI) in Bangalore is Daimler’s largest research and development center outside Germany. In Brazil, we put a new facility into operation in 2016 at our site in Iracemápolis, where we produce the C-Class and the compact GLA SUV for the local market. In Aguascalientes, Mexico, we and our strategic partner Renault-Nissan are building a production plant for the next generation of premium compact models.

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