We are perfectly positioned, as we operate numerous production facilities and service centers worldwide. We are a full-line supplier, whose Mercedes-Benz, Setra, and BharatBenz brands cover every requirement in the bus segment. Moreover, our products stand out by offering maximum safety, efficiency, and environmental compatibility. Our OMNIplus and BusStore brands operate a global service network and provide a complete range of services including the purchase and sale of preowned buses.
We have launched our new corporate structure in November 2019: Three legally independent stock corporations now operate under the parent company Daimler AG. The financial reporting for the 2019 financial year will still reflect the previous structure with five business units.
Daimler Buses sales 2018 in detail
Daimler Buses sold 30,900 buses and bus chassis worldwide in financial year 2018 (2017: 28,700). The significant increase was due in particular to the gradual recovery of the economy in Brazil, high demand in our important EU30 market, and growth in India. At the same time, the market-related decrease in demand in the normally profitable markets of Argentina and Turkey had a negative impact on our overall sales. The division maintained its market leadership in its most important traditional markets (EU30, Brazil, Argentina and Mexico).
Due to continued high demand for our fully equipped buses, sales in the EU30 region amounted to 9,300 units, which was significantly above the high figure recorded in the previous year (8,700). Daimler Buses expanded its leading position in the EU30 region with a market share of 29.0 % (2017: 28.4 %). At 2,900 units, sales in Germany were 5 % lower than in the prior year. At 300 units, sales in Turkey decreased significantly (2017: 400) due to the ongoing difficult situation in the country.
Latin America (excluding Mexico)
The situation in Latin America (excluding Mexico) improved due to the gradual market recovery in Brazil, although growth in the region was negatively affected by the sharp market contraction in Argentina. Sales of Mercedes-Benz chassis in Brazil rose by 22 % to 8,800 units. We were able to maintain our leading market position in Brazil with a market share of 51.6 % (2017: 52.5 %).
In India, we continued along our growth path and increased our sales volume to 1,600 units (2017: 900).
In Mexico, sales of 3,200 units (2017: 3,400) were significantly lower than in the previous year.