Major Markets. Daimler Trucks

The Daimler Trucks umbrella encompasses five strong truck brands, offering pioneering technologies and tailor-made products for disparate applications all over the world.

Top 10 markets per sales

Daimler Trucks sales 2018 in detail

Unit sales by Daimler Trucks in 2018 were significantly higher than in the previous year. In total, we delivered 517,300 heavy-, medium- and light-duty trucks as well as buses of the Thomas Built Buses and FUSO brands in the year under review (2017: 470,700). Daimler Trucks continues to be the world’s biggest manufacturer of trucks above 6 tons. At 85,400 units, our sales in the EU30 region increased slightly. Our Mercedes-Benz brand remained the market leader in the medium-duty and heavy-duty segments, with a share of 20.6 % (2017: 21.0 %). Our sales in Turkey were very adversely affected by the considerable economic uncertainty in the country. Unit sales in Turkey totaled 5,000 trucks, a decrease of 57 % from the prior year.

Latin America

In Latin America, however, we were able to significantly increase our sales once again, to 38,200 units in the year under review (2017: 30,500). The increase in sales in our main Latin American market, Brazil, made a major contribution to our improved performance in the region. Truck sales in Brazil totaled 21,400 units, an increase of 60 % from the low level of the prior year. We were able to expand our market share to 27.9 % (2017: 27.6 %) and achieved market leadership in the medium- and heavy-duty segments with our Mercedes-Benz trucks. Sales in Argentina decreased to 3,500 units in the year under review (2017: 5,600).

NAFTA region

The ongoing positive development of sales in the NAFTA region played a major role in our overall sales growth in 2018. We once again recorded a significant increase in sales in the NAFTA region, to 189,700 units (2017: 165,000). We also remained the market leader in Classes 6–8 with a market share of 38.4 % (2017: 39.8 %).

Asia

We increased our sales in Asia by 11 % to 164,700 trucks. Sales in Japan totaled 44,000 units (44,800). Our FUSO brand achieved a market share of 19.3 % in Japan (2017: 19.6 %). Unit sales in Indonesia increased by 50 % compared with the previous year to 64,200 trucks (2017: 42,700). At 9,700 units, our sales in the Middle East were substantially lower than the high figure recorded in the previous year (2017: 23,600). In India, a significant increase in demand for medium- and heavy-duty trucks had a positive impact on our sales and we sold 22,500 trucks in that market in the year under review, an increase of 35 % from the previous year. Our market share with the BharatBenz brand amounted to 7.0 % (2017: 9.1 %).

In China, the world’s biggest truck market, Daimler AG holds a 50 % interest in Beijing Foton Daimler Automotive Co. Ltd. (BFDA), a joint venture with Beiqi Foton Motor Co. Ltd. Medium- and heavy-duty trucks of the Auman brand have been produced there since 2012. At 103,400 units, sales of Auman trucks were lower than the high figure recorded in the prior year (2017: 112,400), which had been influenced by the favorable economic development and in particular the implementation of regulatory measures relating to truck fleet renewal. 596,700 Auman trucks have been sold since the joint venture was launched.

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