Daimler is well aware of its responsibilities as a global player. We also want to set standards when it comes to sustainability and address future issues today in a concrete and pragmatic way.
Sustainability is a basic principle of our corporate strategy and a benchmark for our business success. At Daimler, we define sustainability as responsible corporate behavior that leads to long-term business success and strives to achieve harmony with society and the environment.
Our sustainability strategy aims to be the best in the industry — and we will achieve this goal by implementing our Target Program. We are continuously enhancing this strategy in order to ensure that we can deal systematically with the fields of action that are also considered important by our stakeholders.
Our Target Program
Sustainability objectives are part of our strategic target system. From the defined fields of action, we have derived concrete measurable targets. We anchor our sustainability objectives in our management and leadership system at all stages of the value chain. We review these targets annually and adjust them as required. In doing so, we also take the changing requirements of our stakeholders into account.
As a manufacturer of premium automobiles, we place the highest demands on the quality of our products. For us, this also means offering exceptionally safe, fuel-efficient, and low-emission vehicles. Our innovative technologies help us to ensure that our vehicles become more attractive and environmentally friendly with each new model. Our goal is to safeguard mobility for the generations to come.
Corporate Environmental Protection
Our Environmental and Energy Guidelines include the following stipulation: “We plan all stages of manufacturing to ensure optimal environmental protection and energy efficiency.” And we put it into practice each and every day at our plants. Cutting-edge technologies and effective environmental management measures help us to minimize the negative effects of vehicle production on the environment and on resources.
Our success is largely dependent on our employees — their skills, their commitment, and their identification with the company. That’s why we offer them working conditions that meet their needs — ranging from fair remuneration, flexible working time models, outstanding training, and further education opportunities to comprehensive occupational safety and health management measures as well as the promotion of a culture of diversity.
More than 150 nations work at Daimler
As a globally operating company, we regard it as our responsibility to support social progress all over the world. We want to help shape the social environment at our locations and support the dialog between cultures. To this end, we promote education, science, art and culture, and nature conservation. In addition, we support initiatives for increasing traffic safety and assist our employees’ charitable activities.