Investor Relations Media Center

Besides news and the most important documents for shareholders and investors, this page also provides videos about interesting Daimler projects and innovations.

Short videos and explanatory films

Find out where Daimler is heading in the future. Have our experts explain technical highlights and visionary concepts. Or take a look behind the scenes of the factory of the future. German and English subtitles are available for most of our videos. Please activate the full screen view for the respective video and select the preferred language for the subtitles.

Strategy and future orientation

Mercedes-Benz has announced a new strategic course that will pursue profitable growth in the luxury segment and target leadership in electric drive and car software. The new Mercedes-Benz strategy is a comprehensive program that has been designed to power the company forward technologically and financially.

Interview with Daimler AG IR Manager Andreas Kusche and Dr. Rupini Deepa Rajagopalan, Head of ESG Office of Berenberg Bank.

Investors are not only guided by the financial success of a company, but will also take its performance in the areas of Environment, Social and Corporate Governance (ESG) into account. An interview about the importance of sustainable investment, personal commitment and the role of companies.

At the DigitalLife Day, Ola Källenius and Tim Höttges, CEO of the Deutsche Telekom AG, talked about digitalization, and discussed how 5G and carbon-neutral mobility can live up to customers’ expectations towards a credible sustainability.

Technical highlights

Jochen Eck explains in detail how plug-in hybrid technology works in our compact cars. At Mercedes-Benz Cars, he is head of overall vehicle testing for compact cars and thus responsible for A- and B-Class as well as CLA and GLA with EQ Power.

You can read the corresponding article in the Daimler magazine here.

"Hey Mercedes", the new intelligent voice control system by Mercedes-Benz, made the headlines at the 2018 Las Vegas Consumer Electronics Show, CES. Sajjad Khan, Vice President Digital Vehicle & Mobility at Mercedes-Benz, tells what the system can do, how it learns, and above all: how it will support Mercedes drivers in the compact class from spring 2018.

With the eVito, Mercedes-Benz Vans is proving that electrified models are competitive and, depending on use case, able to hold their own in terms of cost against classic internal combustion engines. To meet the needs of as many transport requirements as possible, the eSprinter is already waiting in the wings as the second model after the eVito.

Our vision of the future of mobility

Daimler Mobility steht für eine neue Ära der Mobilität. Wir bieten unseren Kunden einzigartige und flexible Mobilitätsangebote, für jedes Kundenbedürfnis die passende Lösung. Wir nennen das: From years to minutes. Wir finanzieren und verleasen inzwischen jedes zweite Fahrzeug der Daimler AG, weltweit. Daimler Mobility, ehemalig Daimler Financial Services lässt sich antreiben vom Purpose "We move you".

How will goods and people be transported in future - and how will parcel delivery work? Which mobility concepts does the future hold? And what can we do to make transport safe, efficient and clean? Daimler Trucks is ready to answer these questions.

The Concept EQA is the first all-electric EQ concept vehicle from Mercedes-Benz within the compact segment. With significantly reduced seams and lines as well as the black panel at the front, which serves as a virtual grille, the vehicle is a further example of the systematic further development of the design language of sensual clarity.

Behind the scenes at Daimler

It increases our innovation potential and our creativity. Inclusion for us means involving and treating everyone equally by dealing with the diversity of our employees in a conscious, integrative, and respectful manner.

We bring together startups and our Daimler colleagues to work on cooperative projects. Philipp Gneiting, leader of the Open Innovation team in the Development department, explains what that means and what his team's daily work looks like.

In the Digital Solution Center we are working on a fully digitized customer journey for all leasing and financial services.

For the first time Mercedes-Benz Cars gives a deeper insight in the "Factory 56". The German Premium carmaker explains the concept and the basic operating principles of one of the most state-of-the-art automobile production halls in the world.

In 2017, Mercedes-Benz Cars set important strategic course for electromobility.

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