Our overarching corporate objective is to achieve sustainable, profitable growth with delighted customers.
We intend to achieve a 9 % average return on sales (EBIT in relation to revenue) for the automotive business on a sustained basis.
Daimler has clear targets: We strive to attain the leading position in all of our businesses.
- Leadership in technology and innovation
- Delighted customers
- Excellent teams
- Profitable growth
We aim to achieve our objectives in four strategic focus areas:
- Strengthening the core business
- Grow globally
- Lead in technology
- Driving ahead with digitalization
By bundling the four strategic trends into one all-embracing strategy, the company is underlining its claim to play a dominant role in the mobility of the future:
- Autonomous Driving
Daimler is broadly diversified across the world and can well compensate for fluctuations in demand or earnings with its five business segments:
- Mercedes-Benz Cars
- Daimler Trucks
- Mercedes-Benz Vans
- Daimler Buses
- Daimler Financial Services