Reasons for an investment in Daimler shares

We are a profitable company.

We want to continue our path of profitable growth, increase the value of our company and achieve a 9% average return on sales (EBIT in relation to revenue) for the automotive business on a sustained basis.

We are a robust global player with five successful divisions.

We offer a range of premium automobiles, trucks, vans and buses that is unparalleled in the sector. Our product portfolio is rounded out by a range of customized financial services and mobility services.

We are optimally prepared for the mobility of the future.

Our goal as one of the leading vehicle manufacturers is to become a leading provider of mobility services as well. We are using the earning power generated by our core business to make extensive investments in the big future developments of our sector.

Through our strategic components CORE, CASE, CULTURE, COMPANY and CUSTOMER we want to successfully transform our company. By means of these five closely related components we are pushing forward the biggest changes in our company history - our 5C-strategy. We will be:

The benchmark for each of these strategic components is our fifth and most important C: our CUSTOMERS. We will only be as successful in the future as our products and services are in the market.

We already offer a unique width of mobility services.

Transport infrastructure and transport systems frequently operate at their limits, especially in urban areas. That’s why we have developed a range of pioneering mobility concepts and are forging ahead with innovative approaches - by ourselves as well as through partnerships. Thus, we optimize the use of existing transportation infrastructure and develop flexible and ecofriendly mobility solutions of the future.

Car-sharing is the new order of the day, at least in urban areas.

Already today, we offer our customers a complete package that ranges from car sharing with car2go, the mobility platform moovel and the taxi app mytaxi to the coach company FlixBus and the Bus Rapid Transit (BRT) system. With shared ride services like mytaximatch, ViaVan or flinc, we are gradually enhancing our range of services.

We are one of the most innovative companies of the automotive industry and always keep pace with the times.

The love of invention is in our DNA. We are constantly looking for the best solutions for our customers and our company. Via our global R&D network, LAB1886, STARTUP Autobahn as well as other units and formats, we are developing new technologies and businesses - by ourselves and with partners.

We continuously offer one of the most attractive dividends.

We aim to maintain a sustainable dividend development also in the coming years. In setting the dividend, our target is generally to distribute approximately 40 % of the net profit attributable to Daimler shareholders.

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