Reasons for an investment in Daimler shares

Our overarching corporate objective is to achieve sustainable, profitable growth with delighted customers.

We intend to achieve a 9 % average return on sales (EBIT in relation to revenue) for the automotive business on a sustained basis.

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Daimler has clear targets: We strive to attain the leading position in all of our businesses.

  • Leadership in technology and innovation
  • Delighted customers
  • Excellent teams
  • Profitable growth

We aim to achieve our objectives in four strategic focus areas:

  • Strengthening the core business
  • Grow globally
  • Lead in technology
  • Driving ahead with digitalization

By bundling the four strategic trends into one all-embracing strategy, the company is underlining its claim to play a dominant role in the mobility of the future:

  • Connectivity
  • Autonomous Driving
  • Sharing
  • Electrification

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Daimler is broadly diversified across the world and can well compensate for fluctuations in demand or earnings with its five business segments:

  • Mercedes-Benz Cars
  • Daimler Trucks
  • Mercedes-Benz Vans
  • Daimler Buses
  • Daimler Financial Services

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Daimler continuously offers one of the most attractive dividends.

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