In Daimler's new online magazine we want to talk about who is behind this company (and its subsidiaries) today. About who the people are who are working to ensure that Daimler has an exciting future as well as a great past.
About this Magazine
These days none of us can imagine our everyday life without motorised individual mobility. And it were the founding fathers of our company who made today’s mobility possible with their inventions more than 130 years ago.
This is the place where we explain who we are and why we do what we do
We want to do three things in this magazine: firstly we want to deal in depth with topics which are of social, technological or strategic relevance. Secondly we want to show the many faces that Daimler is made of. And thirdly we want to explain what this company does and why it does what it does. You could say: if our daimler.com website is like a daily Daimler newspaper – then this magazine is the supplement for the weekend. It is the place where we, every second Thursday, publish one main feature and, in a higher frequency, some shorter, entertaining formats.
We are an editorial team of colleagues who work in Communications at Daimler. This message is especially important to us. Because we can only provide an authentic inside view of what moves us at Daimler because we ourselves are part of this company. That is why clearly identifiable authors are behind every text that appears here. They want to use their text to contribute to the public discussion. And this is exactly what we want to engage in with you, our readers: that is why we want to know what your feedback, your point of view or opinion is on the topics we deal with and the texts we wrote about them. We have decided to engage in this dialogue on Daimler's LinkedIn channel – a proven forum for issues relating to all aspects of our company. You can find the direct link to the relevant discussion on LinkedIn below each new lead story.
We are even adding sound to each lead story: the audio versions are available directly on the article page and also via Spotify, Apple Podcasts, Google, Deezer and TuneIn Radio and as an RSS feed.
This magazine is keeping with the tradition of the Daimler-Blog
There is something of a tradition of in-house online media at Daimler: the Daimler-Blog was launched in October 2007, shortly after the company separated from Chrysler. The company was entering totally uncharted territory back then with its mission statement "This is where employees write". The Daimler blog set standards in corporate blogging – and consequently found many imitators in other companies.
And yet we decided to remove the Daimler-Blog from the net after twelve successful years. Why is that? Because we want to devote all our efforts to this new medium. We want this magazine to be a place where we discuss in depth the complex issues that concern our industry and our society: in a clear language, with interesting protagonists and sometimes also with a wink of the eye.
We have no cause for concern that we will run out of material for this magazine. Because Daimler has been writing history and driving the narrative for more than 130 years. This is the place where we tell these stories.