Lots of bad news items were discussed during the day, and at times you had the feeling that Mister Doom and Lady Gloom were getting ready to meet for dinner in the purgatory of the automobile industry.
This is the usual kind of negative chitchat, which is neatly summed up by the acronym FUD,which stands for Fear, Uncertainty, and Doubt. It’s ultimately a disinformation strategy, which I don’t believe is at all justified in this context. Germans simply have a very ingrained habit of regarding certain developments very critically at first glance.
Frugality, workforce reductions, making processes leaner…of course these are not necessarily the terms you’d expect to hear at a global motivational event. However, they are important, and they show unmistakably that we’ve got a clear-cut strategy for the future of our Group.
Electric mobility, autonomously driving vehicles, and mobility services are disrupting our sector in ways we’ve never seen before. The digitalization of our sector is generating new players and, even more importantly, new fields of competition that have the potential to turn decades-old structures upside down. This transformation has to be confronted. In fact, I declare that we should welcome it, because it offers us new potential.
Our considerable investments in eMobility (a global network of battery factories , new models, and the procurement of battery cells), our strategies for future autonomous platforms, and the way that mobility is changing in urban centers — in all of these areas we’ve presented pioneering strategies that are meant to reinforce our claim to be the market leader in the premium segment.
We have consistently set the course for the future here. EV First is our way!