Every year in the weeks before Christmas, it’s time for Give a Smile at Daimler. Colleagues from all different units — from production to administration, and with everyone from trainees to Board of Management members — are wrapping Christmas presents. Those are then sent to food banks and other charitable organizations in Sprinter or FUSO Canter vehicles decked out in a Christmas-packaging look. The organizations distribute the packages to children from socially disadvantaged families who would otherwise receive very few Christmas presents, or none at all. The presents in the boxes are as colorful as the people who work at Daimler, whereby most of the boxes contain toys, coloring books, and candy. Everyone at Daimler who packs a box of gifts decides for themselves what goes into it Nevertheless, in order to ensure no one is favored or disadvantaged, there is a suggested spending limit of €20 worth of gifts per package.
Give a Smile was launched by employees at Daimler Financial Services and Mercedes-Benz Bank in 2008. The program activities were held at Group headquarters for the first time in 2010, when 1,200 packages were put together. Give a Smile was then rolled out at the Stuttgart and Sindelfingen locations in 2013. Extensive word-of-mouth got more and more employees interested in the program, with new locations joining in over the years — both inside and outside of Germany. An impressive total of 22,600 presents was collected throughout the Group in 2019. The driving force behind this commitment has been and remains Daimler employees: After all, Give a Smile wouldn’t be possible if they didn’t do such a good job packing!