Daimler does not just consist of strong brands (Mercedes-Benz, smart, car2go etc.) but also strong values. We are convinced that people are more motivated, more efficient and happier when they can participate in work life just as they are regarding their personality and identity. To ensure that everyone can do just that, we as an employer stipulate and support a culture of appreciation and respect – also with regard to sexual orientation.
It's not just simply Daimler as an employer that's behind Daimler Pride. Daimler Pride is supported by a number of brand partners (Mercedes-Benz, Car2Go, Moovel) and employees around the world, all of whom weigh in for diversity, tolerance and acceptance on a daily basis.
This culture is lived through the commitment of our employee resource groups GL@D (Gay Lesbian Bisexual Transgender+ at Daimler) in Germany, Austria and Israel as well as in the USA through the Spectrum and Equal employee resource groups.
Daimler stands for a culture of appreciation and respect – with regard to sexual orientation as well. Everyday we are committed to ensuring that our employees can work in an environment where they can participate in work life just as they are regarding their personality and identity. Because it does not matter whom you love. It is exclusively on the basis of this appreciation that each one of us can demonstrate maximum performance.
We are openly acknowledging this conviction. With the Daimler Pride Tour, our employees are taking to the streets in many cities to communicate our commitment to diversity to the outside world. And they are doing so globally.
"We live diversity!"
We seek out dialog when it comes to tolerance and diversity. In close cooperation with corporate management, the employee representative committees and employee resource groups, we promote exchange with our employees to sharpen awareness that these values concern everyone.
Participation in the Christopher Street Day Parades (CSD) in Germany and the Pride Parades in the US emerged from these dialogs and in close cooperation with the employee networks GL@D (Gay Lesbian Bisexual Transgender+ at Daimler) in Germany and Spectrum and Equal in the US. This involvement – depending on the location – has either already been in existence for many years now, as is the case in Berlin and Portland, or it is just starting up, for example in Tel Aviv.
In 2017, cross-locational cultural dialog according to the slogan "We live diversity!" emerged for the first time, supported by the Global Diversity Office. Daimler, the Mercedes-Benz Bank, Car2Go, Moovel and the GL@D employee network took part in six CSD parades with a big truck tour. With their participation, around 500 employees showed their support for openness and tolerance.
We are building on this momentum in 2018 and are continuing to grow: In the context of the Daimler Pride Tour, Daimler is for the first time becoming involved in Pride Parades in a total of 17 cities. The joint motto: "We live diversity!" We are thus making our mark worldwide for tolerance and diversity.
Our employees are proud to work for Daimler. They are proud because we as an employer live a culture of diversity, and we treat our employees with respect – no matter whom they love or where they come from.
Do you want to find out several other reasons that make our employees proud to work for us? Then follow us on Instagram @daimlercareer and discover our employees' contributions at #daimlerpride.
You, too, can show your support for diversity with #daimlerpride, for example if you have seen our Daimler Pride Truck at one of our events, or if you want to share what makes you proud.
June 10, 2018 Detroit
Our tour kicks off in Detroit at the Motor City Pride. Along with our partner Mercedes-Benz Financial Services and their employee network Spectrum, a group of approximately 30 people will march in the Motor City Pride for the second time.
June 14, 2018 Tel Aviv
In the middle of June, our Pride Tour is stopping in Tel Aviv. An internal event with external guests is scheduled at Mercedes-Benz Cars Research & Development.
June 15, 2018 Bangkok
With our partners from Daimler Financial Services and GL@D we will partake in an event in Bangkok.
June 16, 2018 Vienna
Our first stop in Europe is our participation in the Rainbow Parade of Vienna Pride. We are represented here for the first time as an employer. We will be out and about on Ringstraße with up to as many as 80 employees and our partners Daimler Financial Services and Mercedes-Benz Cars Austria. Also lining up at the start are the popular DJane and brand ambassador Dominique Jardin as well as the drag queen Tamara Mascara.
June 17, 2018 Portland
Since 2015, our partners from Daimler Trucks North America and their employee network EQUAL have been part of the Portland Pride Parade. This year around 20 employees will be on their own Rainbow Machine Trailer at the parade along with partners Moovel, Car2Go and AFSP.
June 23, 2018 Mexico City
Our partners from Daimler Buses Mexico will take part in a parade in Mexico City for the first time.
July 8, 2018 Cologne
Cologne – our second stop in Europe and the kick-off for our German tour! Just like last year, we will be at the Christopher Street Day Parade with around 40 employees and our truck. We are being supported in this Diversity event by our employee network GL@D.
July 14, 2018 Munich
Up to 50 employees will cheer from our truck for the second time from the state capital. We are being supported in this Diversity event by our employee network GL@D.
July 28, 2018 Berlin
Our partners Mercedes-Benz Bank, Car2Go and Daimler Group Services Berlin, and our employee network GL@D are by now familiar faces at the Christopher Street Day Parade in Berlin. This year, too, our big truck with space for around 170 employees will be there. We will also have a large group on foot for the first time.
July 28, 2018 Stuttgart
This will be our fifth time at the Christopher Street Day Parade in Stuttgart – along with Car2Go and our employee network GL@D. We are looking forward to showing our support with 80 employees on the truck and a group on foot in our state capital.
August 4, 2018 Hamburg
For the second time, 80 employees are looking forward to going on the Parade Truck through the Hanseatic city with Mercedes-Benz Cars plant Hamburg and our employee network GL@D.
August 5, 2018 Vancouver
Our partner Car2Go will attend the 40th Pride Parade in Vancouver with some of its vehicle fleet and employees on foot.
August 11, 2018 Austin, TX
Our partner Car2Go will attend the Austin Pride Parade with some of its vehicle fleet and employees on foot.
August 19, 2018 Montréal
Our partner Car2Go will attend the Fierté Montreal Pride Parade with some of its vehicle fleet and employees on foot.
August 25, 2018 Bremen
40 employees are looking forward to going on the Parade Truck through Bremen with Mercedes-Benz Cars plant Bremen and our employee network GL@D. This is the second time that we are guests in Bremen.
September 16, 2018 Dallas
We will take part in the 35th Alan Ross Texas Freedom Parade with Mercedes-Benz Financial Services and our employee network Spectrum. This is our third time to participate in the parade in Dallas and around 40 employees will take part in the parade there this year.
September 20-27, 2018 IAA Hanover
Our truck will stop at the commercial vehicles IAA in Hanover. Representatives from our numerous employee networks will be on-site. We are showing that as an employer we appreciate a culture of diversity and tolerance. This is your chance to make direct contact with employees, ask them why they are proud to work for Daimler and exchange ideas on professional opportunities.
October 6, 2018 Fort Worth
Mercedes-Benz Financial Services and our employee network Spectrum will round out our tour in Fort Worth. It will be our third time to participate in the Tarrant County Parade with around 40 employees.