Shortly before the first A-Class hatchbacks reach customers in Western Europe in May, a new variant of the compact-class family - in the guise of the A-Class L Sedan - will already be celebrating its premiere at Auto China in Beijing. The notchback model being presented there features a 6 cm longer wheelbase and is a variant developed solely for the Chinese market. This A-Class model is being produced exclusively at Beijing Benz Automotive Co., Ltd (BBAC), a joint venture between Daimler and its Chinese partner BAIC Motor.
With our Chinese customers’ wishes and needs in mind, we developed the A Class L Sedan for the local market, which is the first and only long wheelbase model in the premium compact car segment. This long wheelbase version offers added space, with a rear compartment dedicated to meeting local preferences.
The A-Class L Sedan also reflects the purist, surface-accentuating design of the latest Mercedes-Benz design philosophy of Sensual Purity. The compact saloon has very short overhangs at front and rear, which, in combination with the side feature line, reinforces the sporty image. As on the hatchback model, the front end design looks very progressive. Contributing to this impression are the low, drawn-out bonnet, flat headlamps with chrome elements, and torch-like daytime driving lights - plus the diamond radiator grille with single louvre, chrome pins, and central star. There is a choice of Sedan and Sport Sedan versions, with the latter featuring powerdomes on the bonnet.
The two-piece tail lights emphasise the width. The reflectors have been repositioned lower down in the bumper to allow the tail lights to benefit from a particularly flat design. Rose gold is an exclusive paint finish planned for the Chinese market.
As in the hatchback model, the interior is a completely new departure, revolutionising the compact class from the inside with a new feeling of spaciousness. The interior architecture along with the displays and controls is an avant-garde USP in this segment. For the first time a cowl above the cockpit has been completely dispensed with. As a result, the wing-shaped main body of the dashboard with its trim level extends from one front door to the other with no visual discontinuity.
On board is the MBUX multimedia system - Mercedes-Benz User Experience - with unique learning abilities thanks to artificial intelligence. Of course, the popular WeChatMyCar app is integrated. MBUX makes it possible for the first time for two or more users to connect simultaneously to the system. The intelligent voice control with natural speech recognition is proficient in various Chinese dialects, including Sichuanese and Cantonese. Mercedes-Benz is the world's first automotive manufacturer to provide navigation display featuring augmented reality technology on the Chinese market.