In late November 2016, the 20,000th G-Class rolled off the assembly line at the Magna Steyr plant in Graz in Austria – a white Mercedes-AMG G 63 (combined fuel consumption 13.8 l/100 km, combined CO2 emissions 322 g/km*). This is the first time such a production figure has been reached in a single year.
It's not really possible: to bring out a car in the late seventies, not follow any of the fashion trends – and yet continuously increase the unit sales. Yet it is possible in the case of the G-Class.
This was recently made clear to a Daimler colleague who has been associated with the G since the early days. See for yourself:
More than a quarter of a million vehicles have been delivered to customers since the first model of the G-Class was launched in 1979. The G-Class is especially in demand in the USA, followed by Germany, Japan and China. Here as elsewhere, it is valued for its outstanding off-road technology, puristic design and unique history.
Another key to its success is the fact that customers are free to configure their off-roader to suit their personal preferences. At "designo manufaktur" in Graz, almost every detail is hand-crafted: from the topstitching to the designo leather. Because not just the G, but also most of the people who drive it are strong individualists.
Yet one thing will always remain the same: the angular design. Because Daimler's position is clear: before the G becomes round, the world will become square.