The new Mercedes-Benz S-Class. Automotive luxury experienced in a completely new way

Mercedes-Benz is shaping the next generation of contemporary and individual mobility with innovations that focus on people. The S-Class stands for the fascination of the brand and defines the automotive luxury segment. The new luxury saloon can be experienced with four senses – sight, touch, hearing and scent. At the same time, it offers a multitude of innovations, for example in terms of support, protection and interaction.

Test drive with Ola Källenius

Mercedes-Benz presents the world premiere of the new S-Class

The S-Class experience with...

Added value for customers: the ten most important innovations

The S-Class stands for the fascination of Mercedes-Benz: legendary and traditional engineering expertise defines the luxury segment in the automobile industry. The new S-Class can be experienced with all the senses – seeing, feeling, hearing and smelling – while offering numerous innovations in the areas of driver assistance, protection and interaction. Mercedes-Benz is shaping the next generation of individual mobility for our times with innovations that place the focus on people. The new S-Class uses digitisation for a car that responds empathetically to the needs and wishes of its driver and passengers. Here is an overview as a mindmap:

The second generation of MBUX (Mercedes-Benz User Experience) débuts in the new S-Class. Another milestone as the interface between the driver, passengers and vehicle: there are up to five screens on board, some with OLED technology. At the touch of a button, the new 3D driver display for the first time allows spatial perception of the scene with a real 3D effect thanks to eye-tracking. A similarly impressive feature is the very large head-up display with augmented reality content. When navigating, for example, animated turn-off arrows ("fishbones") are virtually and precisely projected onto the road lane.

Using cameras in the overhead control panel and learning algorithms, MBUX Interior Assist recognises and anticipates the wishes and intentions of the occupants. It does this by interpreting head direction, hand movements and body language, and responds with corresponding vehicle functions. For example, if the driver looks over his/her shoulder towards the rear window, Interior Assist automatically opens the sunblind.

The active ambient lighting (optional extra) supplements ambient lighting (standard equipment) with an additional layer of light. With around 250 LEDs it is integrated into the driving assistance systems, and is able to reinforce their warnings visually. In addition, feedback is possible when operating the climate control system or the 'Hey Mercedes' voice assistant, for instance.

The latest generation of the Driving Assistance Package has new and numerous improved functions. One example is the intelligent compliance with speed limits. The new assistance display in the driver display clearly shows the operating principle of the driving assistance systems as a full-screen view.

During severe frontal collisions, the rear airbag (optional extra for the S-Class with long wheelbase) can considerably reduce the loads acting on the head and neck area of the seat-belt-wearing occupants in the outer rear seats. The frontal airbag for the rear seat deploys particularly gently thanks to its innovative construction using a tubular structure.

Thanks to rear-axle steering (optional), the S-Class is as manoeuvrable as a compact car in the city. The steering angle at the rear axle is up to ten degrees. The turning circle is reduced by up to two metres.

More than 50 electronic components in the new S-Class can be updated with new software over-the-air (OTA). These include the entire MBUX infotainment system, the driver display, the driving assistance systems and the MULTIBEAM LED and DIGITAL LIGHT lighting systems. This technology saves the customer time, as he/she does not need to visit a workshop for this purpose. Furthermore, the vehicle remains up to date throughout its lifecycle and is equipped for new features. The explicit consent of the user is always a precondition for OTA updates.

When a side impact with another vehicle threatens, the vehicle body can be raised by the E-ACTIVE BODY CONTROL suspension (optional) within a few tenths of a second. This is a new function of PRE-SAFE® Impulse Side: It can reduce the loads acting on the occupants because it directs the impact forces towards particularly resistant structures in the lower area of the vehicle.

It is expected that from the second half of 2021 the S-Class will be able to drive in conditionally automated mode with the new DRIVE PILOT (optional extra), in situations where traffic density is high or in tailbacks, on suitable motorway sections in Germany. By taking pressure off the driver, this allows them to undertake secondary activities such as browsing on the internet or dealing with emails in the In-Car Office, and so win extra time.

The revolutionary headlamp technology DIGITAL LIGHT (optional extra) allows completely new functions, e.g. the projection of marking aids or warning symbols onto the road ahead. In each headlamp, DIGITAL LIGHT has a light module with three extremely powerful LEDs with light that is refracted and directed by 1.3 million micro-mirrors. The resolution is therefore more than 2.6 million pixels per vehicle.

Intelligent Drive in the new Mercedes-Benz S-Class

The S-Class is the world's best-selling luxury saloon. With the latest generation we want to offer our customers innovation, safety, comfort and quality as never before. The future of Daimler will continue to be fascinating, sustainably climate-neutral and not least sustainably profitable. We concentrate on producing the most desirable cars in the world. This is what we promise, and it is the best way towards more profitable growth.
For our customers, the S-Class has always stood for the ultimate in automotive luxury. This also encompasses innovations that make their life easier and safer, while also saving time. It is precisely in these areas where the new S-Class sets standards: for safety and comfort. We are confident that our customers will be excited by the intelligent beauty, the exceptional standards of safety and the intuitive operation and handling of the new S-Class. For there is one thing that our customers in the new S-Class will experience: the feeling of coming home.
The new S-Class underpins our claim to produce the best automobile in the world." This is where covetable luxury meets the best possible safety and highest level of comfort. Safety for vehicle occupants and all other road users has always been one of our core values – and this is exactly what the S-Class embodies like no other vehicle in the world. This includes the latest generation of driving assistance systems, which help to avoid accidents and lessen the consequences of an accident. Our new head-up display with augmented reality also helps out. It makes driving even more safe in line with the motto 'hands on the steering wheel, eyes on the road'. And I personally love the impressive graphics in the head-up display.

The new Mercedes-Benz S-Class redefines the automotive luxury segment with numerous innovations. Not only does it become much more intelligent, it also takes the driving experience to a new level. The focus here is on the individual, who is able to experience the luxury sedan with all of their senses. The new generation of Mercedes-Benz User Experience (MBUX), for example, offers both drivers and passengers innovative possibilities for interaction and personalization. More than ever before, the interior fulfils the claim of a “third place,” a private refuge between home and work. The new S-Class also sets new standards in terms of safety - for example, it is the first series-produced passenger car to feature rear-seat airbags to protect rear passengers in the event of a frontal collision. These and many other innovations underscore Mercedes-Benz's claim that the S-Class is the best automobile in the world.

And it’s built in one of the most modern automobile production facilities in the world: with the “Factory 56”, the manufacturer is opening the car factory of the future on the same day as the world premiere. The innovative production technologies and processes of the factory can also be seen at the digital world premiere of the S-Class.

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