Daimler Trucks is celebrating two significant anniversaries in North America: 75 years of Freightliner Trucks and 50 years of Western Star Trucks, respectively - demonstrating Daimler´s strong commercial vehicle legacy in the NAFTA region.
Daimler Trucks North America (DTNA) can look back on a rich history of continuous innovation, during which its trucks have become the economic backbone across the continent. Since their founding days in 1942 respectively 1967, Freightliner and Western Star have put a total of about 3,200,000 trucks on the road. DTNA leads the market in classes 6-8 with a market share of 40.2 percent in the NAFTA region – a testament to the high popularity its trucks enjoy with its customers.
We have a portfolio of brands that, while very diverse, share a strong legacy of innovation and customer focus. In the past decades we have strengthened our position as the undisputed market leader – and as we celebrate our past, we’re looking forward to building even more perfect trucks in the future.
Freightliner: 75 years of innovation
In the year of its 75th birthday, Freightliner has started production of its flagship truck, the New Cascadia – Freightliner’s most connected truck, setting industry standards in connectivity solutions. It is also its safest and most efficient Freightliner truck to date. With fuel efficiency of up to eight percent and even higher operating times, total cost of ownership is at an all time low for customers.
The drive to innovate is part of Freightliner’s DNA, recalling its earliest beginnings: When founder Leland James could not find a truck powerful enough to meet conditions in the western United States, he decided to simply build his own. Indeed, the past 75 years have been a story of ‘firsts’: Freightliner was first to launch an all-aluminum cab in 1942, revolutionized the industry in 1987 by offering an integrated sleeper cab with a raised roof, and in 2015, put the first licensed, fully autonomous truck on American highways: the Inspiration Truck.
Western Star: 50 years quality for true truckers
Western Star traces its roots back 50 years to the Canadian logging and mining industries. From the beginning, each Western Star truck has been built by hand, ensuring that every truck can be highly customized for each specific use case. Western Star can therefore offer trucks for a wide array of jobs, such as construction, the oil and gas industries, and mining. This approach is reflected in its diverse product line-up including a wide choice of axle, hood and sleeper configurations.