With the Concept X-CLASS, Mercedes-Benz Vans gives a concrete outlook on its new pickup, the X-Class. The first premium pickup will combine the best of two worlds. This will make Mercedes-Benz the first premium manufacturer to account for the changing customer requirements in the global segment of mid-size pickups, and it will make the tough one-ton pickup with seating for up to five persons the first to be attractive as an urban lifestyle and family vehicle.
Fourth model series of Mercedes-Benz Vans
Worldwide the market for mid-size pickups is undergoing a radical change. Gone are the days when they were bought as mere "workhorses". Instead, they are becoming increasingly popular as versatile vehicles for a simultaneous private and commercial use and as vehicles for a strictly private use.
With the pickup, Mercedes-Benz Vans will expand its product range with a fourth model series. At the same time, the brand bearing the three-pointed star will become the first premium manufacturer to occupy the promising segment of mid-size pickups. Daimler AG will make investments in the high nine figures in the new model series by the time of the market launch. It will be launched in late 2017 under the name Mercedes-Benz X-Class. The key markets will be Argentina, Brazil, South Africa, Australia with New Zealand, and Europe.
With the Mercedes-Benz pickup, we will close one of the last gaps in our portfolio. Our target: we want to offer customers vehicles matching their specific needs. The X-Class will set new standards in a growing segment.
Two design variants, one message: a true premium pickup
The pickup bearing the three-pointed star comes in two design variants. The Concept X-CLASS powerful adventurer illustrates that the future X-Class will possess all the strengths of a classic pickup – tough, functional, strong, and with off-road capability. The Concept X-CLASS stylish explorer goes a step further and shows what will distinguish the pickup bearing the Mercedes star. The X-Class will be a true Mercedes from the hallmark brand design and comfort to the driving dynamics and safety.
The Concept X-CLASS design variants interpret the hallmark brand design idiom of our SUVs in a most expressive form, and embody the dichotomy of our design philosophy: they are hot and cool.
Progressive design with SUV looks
The Concept X-CLASS stylish explorer, painted in a cool elegant white metallic, impressively demonstrates how the Mercedes-Benz pickup will make a decidedly stylish statement in its segment and in the urban environment. The contrast of emotionally appealing and yet purist surface treatment ("hot") and technically precise, innovative and clever details ("cool") reinterprets the design philosophy of Mercedes-Benz. The athletic design lends the concept car a markedly expressive and dynamic appearance.
The interior of the Concept X-CLASS stylish explorer is an equally emotional and stylish statement – characterised by an intriguing contrast of warm and cool colours, as well as by high-quality materials. The world of colours and materials translates the Mercedes-Benz design philosophy of sensual purity.
Redefinition of toughness
Complementing the Concept X-CLASS stylish explorer, the second concept car focuses on the classic traits of a pickup. The Concept X-CLASS powerful adventurer with a lemonax metallic paint finish stages toughness, durability, and off-road capability. As a result, it impressively underscores the fact that the future Mercedes-Benz pickup will combine comfort and style with the basic virtues of this vehicle category.
With its progressive design the concept car exudes independence and thirst for adventure in their purest forms. This feel continues in the interior. Matte carbon elements in the exterior and interior, metallic brushed surfaces, and a bold colour scheme lend the vehicle a sense of power. The lemonax metallic exterior paint finish is perfectly tailored to the interior colour highlights. The colour and material concept underscores the outdoor look with glossy black nappa leather and the use of carbon-style black embossed leather surfaces. To ensure the seats provide lateral support in all handling situations and in any terrain, the seat side bolsters are trimmed with black leather that offers extremely good grip and has a pleasantly soft touch and feel.
Powerful, comfortable, safe
As is the norm for Mercedes-Benz, customers of the X-Class will be able to choose from different equipment scopes to customise the exterior and interior. As a result, the pickup will offer the "welcome home" feeling typical of the brand, and define a new level of comfort and value appeal in the segment of mid-size pickups. In addition, the premium brand will develop a special range of accessories for the pickup, for example bed covers and various styling elements.
Variety will likewise distinguish the engine range. The top-of-the-line model will be powered by a V6 diesel in combination with 4MATIC permanent all-wheel drive. The high-torque engine will provide high driving dynamics on the road and off the road. The powerful drive system and the tough ladder-type frame will make a payload of more than 1.1 ton and a towing capacity of up to 3.5 tons possible. Enough power for transporting some four cubic metres of firewood on the pickup bed and a sail boat hooked up to the trailer coupling, for example.
The pickup bearing the three-pointed star will impress with precise steering, a comfortable ride, and agile cornering. It will absorb bumps in a superior fashion, making it a perfect fit for the urban environment.
Like all Mercedes vehicles, the pickup will be distinguished by exemplary safety. Modern driver assistance systems based on cameras, radar and ultrasound sensors will support and relieve the driver in many situations, and in so doing equally enhance safety and comfort. The X-Class will also set new standards in the segment with regard to connected life. Thanks to the communication module with on-board SIM card, it will be possible to use the extensive Mercedes me connect services.
We will open up and change the segment of mid-size pickups – with the world's first true premium pickup for the modern urban lifestyle. Our future X-Class will be a pickup that knows no compromise. Ladder-type frame, high-torque six-cylinder engine, and permanent all-wheel drive are compulsory for us. As an added value we bring safety, comfort, agility, and expressive design – in other words, everything that distinguishes vehicles bearing the Mercedes star. We will thus appeal to new customers who have not considered owning a pickup before.
Production cooperation with the Renault-Nissan Alliance
The market launch of the Mercedes-Benz X-Class in Europe will begin in late 2017. The new model series will be positioned in the segment at an attractive price. The pickup will be manufactured in a production cooperation with the Renault-Nissan Alliance. Production for the European, Australian and South African markets will start at the Nissan plant in Barcelona, Spain, in 2017. The X-Class for the Latin American market will roll off the assembly lines at the Renault plant in Cordoba, Argentina, starting in 2018.