Daimler isn't just about strong brands, it's also about strong values. We are convinced that people are more motivated, more efficient and more satisfied if they can contribute their personality and identity as they are. That is why we demand and promote a culture of esteem and respect, whereby origin, age, gender and gender identity or sexual orientation do not play any role. We are nailing our colors to mast for exactly these values with Daimler Pride. And we are doing so worldwide.
Daimler is proclaiming Daimler Pride Month for the first time in June 2021. We are taking the month as an opportunity to speak about the issues of the LGBTIQ+ community in various digital activities. However, Daimler Pride Month is not a month exclusive to the rainbow community, it is a month for a greater togetherness. That's why we invite the entire workforce to take a stand with and for the community and participate in Daimler Pride Month.
From June 1 to 30, employees from North and South America, South Africa, Europe and Asia, together with the LGBTIQ+ networks Spectrum, EQUAL and GL@D, will provide insights and invite to dialogues. For example, locations share their experiences and show how they have put LGBTIQ+ on the agenda locally, the networks present their volunteer work, and colleagues can learn, for example, how transsexuality is lived in everyday work at Daimler or how they can support their child or someone close to them in the coming-out process in various trainings and webinars. In addition, all employees can digitally show colors – with various templates, for example for background images at video conferencing or the e-mail signature.
We are convinced that diversity in the workforce is an enrichment and quite crucial for the successful transformation of our company – it is our engine for innovations. However, we will be able to tap the full potential of our diversity only if we respect each other and include everyone equally and fairly. At Daimler, we are proclaiming Pride Month for the first time this year. For greater togetherness and a better understanding of the views of our colleagues.
To underscore our claim for a culture of appreciation and against any discrimination, executives at Daimler, Mercedes-Benz, Daimler Truck and Daimler Mobility are raising their voices:
It's not just simply Daimler as an employer that's behind Daimler Pride. There are a number of employees and brand partners around the world behind Daimler Pride, and they campaign for diversity, inclusion and respect on a daily basis.
This culture is supported by the work of our employee networks GL@D (Gay Lesbian Bisexual Transgender+ at Daimler) as well as Spectrum and EQUAL in the US.
We seek out dialog when it comes to diversity and inclusion. We promote exchange with our employees in close cooperation with corporate management, employee representatives and networks so as to sharpen awareness that these values concern everyone.
Participation in the Christopher Street Day Parades (CSD) in Germany and the Pride Parades in the US emerged from these dialogs and in close cooperation with the employee networks GL@D (Gay Lesbian Bisexual Transgender+ at Daimler), Spectrum and EQUAL.This involvement – depending on the location – has either already been in existence for many years now or it is just starting up.
In 2017, cross-locational cultural dialog according to the slogan "We live diversity!" emerged for the first time, supported by the Global Diversity Office. Daimler, the Mercedes-Benz Bank, car2go, Moovel and the GL@D employee network took part in six CSD parades with a big truck tour. With their participation, around 500 employees showed their support for openness and tolerance.
We built on this momentum in 2018: As part of the Daimler Pride Tour, Daimler took part in Pride Parades in a total of 17 cities for the first time. Company locations that wanted to communicate a sign of diversity and inclusion to the outside world were involved in the global tour on a cooperative basis. The joint motto: "We live diversity!"
The Daimler Pride Tour 2019 ran from the USA through Asia and Europa to South Africa and South America. A total of 15 cities took part from June to November.
In 2020, we flew the flag in the virtual realm: at Global Pride and at the Pride Live event of the German community.
Daimler Pride is one of the ways in which we express our commitment to diversity and inclusion. We practice it 365 days a year, however, and it is for example underscored by our membership of the UN Global Compact to Tackle Discrimination Against Lesbian, Gay, Bi, Trans & Intersex (LGBTI+) People.
Under the motto "We live diversity!", we at Daimler are setting an example for diversity and inclusion across divisions and locations. In times of the corona pandemic in a digital way and in changed formats. It is our conviction that a culture of appreciation and respect is the basis for constructive cooperation and a successful future.
Associations and organizations around the globe have decided to fly the flag in the virtual realm: Global Pride 2020 will take place on June 27. Daimler is part of it and sets an example all over the world. Just like at the Pride Live event of the German community.
"Together with colleagues, we as a company set an example of diversity and openness in the online space as well. In this way, we are contributing to a social culture that is shaped by respect and appreciation – irrespective of origin, gender, faith, age or sexual orientation.” (Wilfried Porth, member of the Board of Management responsible for Human Resources and Director of Labor Relations)
June 2, 2019 Dallas
Dallas kicks off our tour. We will be taking part in the Alan Ross Texas Freedom Parade with our partner Mercedes-Benz Financial Services and their employee network Spectrum. This is our fourth time in Dallas and around 50 employees will take part in the parade there this year.
June 3, 2019 Tel Aviv
Our Pride Tour is stopping in Tel Aviv in June as well. An internal event with external guests is scheduled at Mercedes-Benz Cars Research & Development.
June 8, 2019 Rome
We will be taking part in the Rome parade for the first time along with our partners from Daimler Financial Services, Mercedes-Benz Cars and smart. This is also our first stop in Europe. Around 200 employees will make their mark for diversity on the route along the Colosseum. Alongside the Diversity Truck, we will also be participating on foot.
smart fortwo: Combined fuel consumption: 4,1 l/100 km(manual); 4,8l/100 km (twinamic); combined CO₂ emissions: 114 -115g /km (manual); 110 -111g /km (twinamic)*
June 9, 2019 Detroit
We are in Detroit once again this year with our partners Mercedes-Benz Financial Services, Daimler Trucks North America and their employee networks EQUAL and Spectrum. Approx. 120 employees will take part in the Motor City Pride for the third time in a row.
June 16, 2019 Portland
Since 2015, our partners from Daimler Trucks North America and their employee network EQUAL have been part of the Portland Pride Parade. This year, we will once again make our mark for diversity and inclusion with around 100 employees.
June 28, 2019 Madrid
Daimler Group Services Madrid is going to organize a dialog event for employees about LGBTI+ on the occasion of the 50th Stonewall anniversary.
July 6, 2019 London
The Daimler Pride Tour is stopping in London! We will be taking part in the London Pride for the first time along with our partners from Mercedes-Benz Cars and Daimler Financial Services.
July 7, 2019 Cologne
Cologne – our third stop in Europe and the kick-off for our German tour! Our employees on the Diversity Truck will be accompanied by smarts and will make their mark just as in the past two years. We are being supported in this by our employee network GL@D.
July 27, 2019 Berlin, Germany
Our partners Daimler Group Services Berlin, Mercedes-Benz Vans, smart and our employee network GL@D are by now familiar faces at the Christopher Street Day Parade in Berlin. Our truck as well as a group on foot will be there this year, too.
X-Klasse; Combined fuel consumption: 8,8 l/100 km | CO₂ emission combined: 230 g/km
EQ fortwo cabrio: power consumption combined: 15,7–13,9 kWh/100 km | CO₂ emission combined: 0 g/km
July 27, 2019 Stuttgart
This will be our sixth time at the Christopher Street Day Parade in Stuttgart – along with Mercedes-Benz Vans, smart and our employee network GL@D. We are looking forward to nailing our colors to the mast in our state capital with our truck and group on foot.
GLC F-CELL: hydrogen combined: 0,34 kg/100 km | CO₂ emission combined: 0 g/km | power consumption combined: 13,7 kWh/100 km
August 18, 2019 Charlotte
We are looking forward to taking part in the Pride Parade in Charlotte for the first time with Daimler Trucks North America and their employee network Equal.
August 31, 2019 Bremen
40 employees are looking forward to going on the Parade Truck or joining in on foot in Bremen with the Mercedes-Benz Cars Bremen Plant and our employee network GL@D. This is the third time that we are guests in Bremen.
October 6, 2019 Tuscaloosa
Mercedes-Benz U.S. will join this year’s Fourth Annual Druid City Pride Festival in Tuscaloosa, Alabama! We wish a happy Pride Week 2019!
October 26, 2019 Johannesburg
Mercedes-Benz South Africa group of companies, including Daimler Trucks and Buses Southern Africa and Mercedes-Benz Financial Services, will participate in the Johannesburg Pride Parade and festival in South Africa, for the first time. We are looking forward to the impressions from South Africa!
November 2, 2019 Buenos Aires
Mercedes-Benz Cars, Daimler Trucks and Mercedes-Benz Vans will bring our tour to a close. It will be our first time participating in the parade in Argentina.