But, what can art do in order to promote environmental sustainability?
Our world has no lack of technology or money — what we lack is the power of imagination. Art and design can help us realize the collective dream of a world in which economy and ecology are in balance. That’s because creativity inspires people in a different way than facts and technology do. We need to act on both levels in order to get people on board with our journey.
What kind of contribution can industry make in this area?
Thanks to its innovative power, industry is a key driver of progress. But a transformation requires more than that. Industry, art, and design have to share ideas about sustainable action. That way they can work together to create visions and make them reality.
How do you come up with your ideas — do you sit by yourself in a quiet room, or do you create projects in collaboration with partners?
Every project begins and ends with me. I initiate, guide and manage it. Throughout the entire project I’m supported by designers, engineers, and other experts. The “we” and the “I” always have to be in balance.
What do you care about most: the aesthetics, the interaction, the effect — or something else entirely?
The beauty of a sustainable world — a world in which technology and science also make their contribution.
How can we create places that are poetic and practical at the same time?
Ideally, artworks are so extremely practical that they become poetry. Here’s an example: In our “Gates of Light” project we bring the installation to life with the beams of light from the headlights of passing cars. We transform something that already exists into something that’s completely new.