Laureus Sport for Good. 20 Years – 20 Facts

The Laureus World Sports Awards are considered the most prestigious international awards in the sports world. Today in Berlin, they are being conferred for the 20th time. At the same time, Laureus is also looking back on 20 years of successful social commitment through sports projects around the globe. A perfect opportunity to take a look on the 20 most interesting facts on the foundation.

Did you know that Laureus Sport for Good...

1. ... derived its name from the Latin word for "laurel"? "Laurus nobilis" has been a symbol of victory or outstanding success since ancient times. In ancient Greece, it was worn mainly by deserving poets or athletes as a form of distinction.

2. ... has the goal of changing the world for the better through sport? The foundation aims to help children and young people to overcome violence, discrimination and disadvantage, and to encourage them to take control of their lives, set themselves goals and achieve them. In addition to this, many projects facilitate access to education. In this way, Laureus improves the opportunities for children and young people to determine their own lives.

3. ... supports projects that address at least one socially relevant problem by means of sports? This can relate to prevention, criminality, religious intolerance, illnesses, drug abuse or integration, for example.

4. ... currently sponsors more than 200 charitable projects in 40 countries, and has helped some six million children and young people worldwide to this date? This makes the foundation established by Daimler and Richemont in 2000 one of the world's largest organizations in the "Sports for Development" field.

5. ... has collected donations of over 150 million euros since 2000 and invested them in charitable projects? Be it street soccer, skateboarding, therapeutic horseback riding, basketball or boxing: The social sports projects are designed not only to encourage children to lead an active life, but also to offer them a safe place and a social environment that gives them protection and support.

6. ... was founded in 2000 with Nelson Mandela as its patron? His vision "sport has the power to change the world" is the foundation's mission.

7. ... bases its work on six of the seventeen Sustainable Development Goals (SDG) of the United Nations? These are: "Good Health and Well-being", "Quality Education", "Gender Equality", "Decent Work and Economic Growth", "Reducing Inequality" and "Peace, Justice and Strong Institutions"? Only if a potential projects falls into one of these categories does it go onto the Laureus shortlist.

8. ... has established national foundations to ensure purposeful local support for social sports projects? There are eight of these in total in Argentina, Germany, Italy, the Netherlands, South Africa, Spain, Switzerland, and the USA.

9. ... established the Laureus Sport for Good Foundation Germany based in Munich as the first national Laureus foundation in 2001? Its official field of action has also included Austria since 2009. It now sponsors 18 social sports projects in Germany and Austria, and has used a wide range of sports to provide help and advice so far for more than 50,000 children and young people between the ages of 8 and 24 from socially deprived areas.

10. ... also established the Laureus World Sports Academy in 2000? It currently comprises 68 outstanding athletes who made their mark in their sporting era and have retired from active participation – including multiple world champions and Olympic gold medalists. They raise the profile and add to the weight of the Laureus cause, the aim being to encourage people around the world to get involved.

Did you know that Laureus Sport for Good...

11. ... won New Zealand rugby legend Sean Fitzpatrick as Chairman of the Laureus World Sports Academy in 2016? He earned 92 caps for the All Blacks between 1986 and 1997. His predecessor in this role appointed in 2000 was the former US hurdler and winner of two Olympic gold medals Edwin Moses.

12. ... established the Laureus World Sports Awards, which are now among the top international sports awards? The nominees are selected by more than 1,000 sports journalists from all over the world. The members of the Laureus World Sports Academy determine the winners.

13. ... has chosen "Sport Unites Us" as the motto for this year's Laureus World Sports Awards? The nominees in a total of seven categories include six-time Formula 1 World Champion Lewis Hamilton, Japanese tennis player Naomi Osaka, who was the first Asian woman to top the world rankings, and UEFA Champions League winner Liverpool FC.

14. ... is this year awarding the Laureus Sporting Moment Award 2000–2020 to mark its 20th anniversary? This time it was the turn of the sports fans, who were asked to vote for their favorites from 20 sports moments from the last 20 years. Each moment represents values like fair play, sportsmanship, humaneness, success in the face of adversity, determination and unity through sport – core values of the Laureus movement.

15. ... currently has the support of more than 220 Laureus Sport for Good Ambassadors for its work? The ambassadors include active athletes and "retirees" as well as personalities from other party of public life, who volunteer their time and efforts for Laureus' good cause.

16. ... brings together the representatives from all sponsorship projects every two years at a Global Summit? Here they can swap ideas, network and learn from each other. Paris hosted the last Global Summit in October 2018.

17. ... also contributes to the Mercedes-Benz purpose First move the World? Because First move the World does not only mean physical mobility, but also social mobility. As well as being about transport from A to B, it also focuses on the development of society. On social advancement, the realization of personal dreams, the achievement of goals. It is about improving people's lives on a sustainable basis.

18. ... incorporates the issue of environmental and climate protection into its work also? It initiated the Laureus Green Challenge in January 2020, for example. Here participants in the Laureus projects worldwide were asked to record a video message describing how they would like to advocate climate protection actively in order to have a sustainable ecological impact on their community. There is a €10,000 prize for realizing the particular project.

19. ... also wants to encourage Daimler employees to get involved? There are plenty of opportunities to get involved in an organization or on the ground - at camps, at a tournament or at other events.

20. ... is an important part of sustainability at Daimler as a social commitment? More information on this topic is available here.

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