“Joining forces to protect cranes”

For generations, being mobile has been a human aspiration and stands for the need for freedom. This is why we are working on the sustainable mobility of tomorrow. As an official mobility partner of the NABU Crane Centre in Mecklenburg-West Pomerania in Germany, Daimler supports national and international projects for the protection of these fascinating migratory birds.

Following an appeal on the Social Intranet, interested employees applied to take part in the activities in and around the KRANORAMA – there was great interest in becoming involved. Fourteen Daimler employees, their families and friends received their assignments between mid-September and early October, and were delighted: In addition to gaining deeper insights into the nature and protection of these large migratory birds, they were able to exchange views and converse with other crane-lovers.

The Daimler employees were also treated to a VIP visit by the actresses Marijke Smitt and Maria Ehrich, who are themselves enthusiastic supporters of sustainability. On a journey around the world, Maria Ehrich has already dealt with the protection of exotic birds, biodiversity and intact habitats. Marijke Smitt is also a keen supporter of sustainable and conscious actions.

About crane protection

Cranes are a powerful symbol of mobility and freedom, as they cover hundreds of kilometers on their travels each year. By supporting the Crane Centre, Daimler shows that the company is conscious of its social responsibility. We therefore encourage our employees to become involved as well, and to take part in a social project by acting as Crane Rangers at the Centre.

Daimler Ranger Michael Bader explaining his motives: "I absolutely wanted to see migratory birds, and I wished to see them up close. Doing something good at the same time, that's a great connection! I appreciate that our company is encouraging us and that they are supporting crane protection as a partner."

The focus here is on togetherness – right in line with the motto: "Moving more together". Daimler employees at all locations are involved in a wide range of social and societal issues. Through their commitment, they make a major contribution to social development and the responsible treatment of natural resources.

(left to right) Daimler Crane Rangers from Frankfurt, Stuttgart, Bremen and Sindelfingen: Michael Bader, Antje Hennegriff, Sigrid Köhler and Dirk Weiske with their visitors Marijke Smitt and Maria Ehrich. Also present: Dr. Günter Nowald, CEO of Crane Protection Germany and Head of the NABU Crane Centre, and Thomas Schloesser, Head of Corporate PR Platforms at Daimler.

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