All over the world children are among the road users most at risk and requiring protection.
Since 2001 the road safety initiative MobileKids has been training boys and girls between the ages of six and ten to behave safely in road traffic. This Daimler initiative is an entertaining, informative, non-advertising concept whose focus is on preventing hazards for children. MobileKids takes a comprehensive approach: with MobileKids, not only do the children have content tailored specifically to them; adults are also supported in better protecting and preparing children. Together, adults and children can thus ensure more safety on the roads, and confidently master their daily mobility.
To achieve this aim, MobileKids makes free, non-advertising school material available to teachers, which has been developed together with the University of Koblenz-Landau and the publishing house Klett MINT. Teachers are able to use this material as backup for their road safety classes.
The school journey planner as part of this initiative is a useful module for kids, and leads to more safety on the way to and from school.
To foster traffic and mobility education in primary schools, there is also an annual, nationwide schools competition, the MobileKids schools campaign. The winning classes in this MobileKids competition receive an exciting road safety training course.
In many countries around the globe, MobileKids offers classes, materials in the local language and individual activities to raise children's awareness of the challenges of traffic. Countries in which teachers use MobileKids school material for their lessons include Brazil, China, France, Hungary, India, Malaysia, Mexico, Poland, Romania, Russia, South Korea and Turkey.
In Russia, Hungary and Poland, children are also able to drive small cars and practice observing road signs in traffic safety parks. In China the kids directly translate the knowledge they have gained in their school lessons into practice in permanently established parks known as "Moki Cities". These are located in the capital Beijing, Shanghai, Guangzhou and Chengdu. MobileKids is also represented with a traffic safety school in the "Ravensburger Spieleland" theme park in Germany, where children can obtain driving experience and gain their own "children's driving licence".
You can find further information at the MobileKids Homepage.
MobileKids is a major pillar of the Daimler initiative WE CARE WE DO WE MOVE, in which we consolidate our worldwide corporate citizenship activities. WE CARE, because we take responsibility with our sustainable business strategy. WE DO, because we actively work for the common good. WE MOVE, because we can give the world positive impulses. We receive impulses from society at large, and give impulses back. We address current topics in our locations around the world: climate protection and air pollution, conservation of resources, quality of life in cities, traffic safety, responsible use of data and human rights. Further information about Daimler's social commitment can be found on the page Corporate Citizenship.