Why do business companies support contemporary art? Is their involvement a form of capital investment? Does it benefit their public image? Other aspects are in the forefront in the partnership between Mercedes-Benz Financial Services USA and Canada and well-known art schools: Art students gain inspiration, employees enter into a dialog – and offices turn into galleries.
The painter Paul Klee once said "Art does not represent what is visible, but makes things visible". Or to put it differently, works of art show more than is recognizable at first glance – messages, moods or opinions. What is the artist trying to tell us? There can be completely different perspectives, depending on the origin or upbringing of the viewer. And this is precisely the focus of the artistic initiative "Experiencing Perspectives". The company in Farmington Hills has been active as partner of the Cranbrook Academy of Arts in Michigan since 2001. The idea: Students provide their works of art to the company for exhibition in the company locations. This is not just for decoration, but above all about dialog. "We believe that contemporary art is necessary for a good and inspiring working atmosphere. It makes for a fresh, dynamic way of seeing, thinking and working," said Leila Matta, Manager of Brand Identity, Design, and Art Programs in the Americas region. Matta is constantly surprised at the variety of ways in which people see the exhibits: "There can hardly be a better way of illustrating diversity."
Each year, MBFS USA presents its Emerging Artist Award to one particularly innovative artist. This year, the award went to the artist Kari Cholnoky - her prize is a two-month stay at the Bethanien art center in Berlin this summer. DFS is a partner of this international cultural center, whose aim is to further the contemporary creative arts. Matta describes its activities like this: "Whether you like art or not, whether you recognize what you are seeing or even ask whether it is art at all, the most important thing is that you think about it."
Find out more about this year's winner of the Emerging Artist Award here: www.karicholnoky.com
Further Informations: mbfs-art.com