Around 7.5 million adults in Germany are unable to read or write, or only with difficulty. Coping with the daily routine is a major challenge for those affected. Moreover, it has an enormous impact on their social life.
For more than 30 years the "Bundesverband Alphabetisierung und Grundbildung e. V." ("Federal Association for Literacy and Basic Education") based in Münster has placed a professional focus on the subject of "literacy". One of its projects was the so-called ALFA TELEPHONE in 1995. Those affected, or persons close to them, were able to receive advice and information about the available assistance. In 2005 this was followed by the procurement of the so-called "ALFA-MOBIL". As part of the project "ALFA-MOBIL- We are on the road for the United Nations Literacy Decade", the ALFA-MOBIL attends different public events such as congresses, trade shows and also pedestrian precincts as Germany's only mobile information service promoting literacy. It is now showing its age, and recently needed to be replaced. Using the slogan "Take heart! The next step is well worth taking!", the association seeks to encourage people to learn to read and write better. Because a lack of basic education increases the risk of poverty, and also leads to high costs for the national economy.
As part of its social commitment Daimler has contributed a donation of €10,000 for the new "ALFA-MOBIL", thereby supporting basic education through literacy in Germany.