Mercedes-Benz Taiwan The Laureus family is growing

Mercedes-Benz Taiwan will start a three-year program with the Laureus Sport for Good Foundation, which will sponsor social sports-based projects. The project will be realized in cooperation with partner "Chinese Christian Association (CCRA).“ Weekly sports training courses aim to make a better future possible for disadvantaged children and youths with the help of sports.

For the start of the new partnership campaign, Sean Fitzpatrick, Chairman of the Laureus World Sports Academy and former captain of the New Zealand rugby team, the All Blacks, will travel to Taiwan. The first group of project supervisors will be qualified in a four-day intensive training camp. Active support for giving the children and youths more confidence is also provided by Taiwanese multi-talent and former basketball professional Blackie Chen. He is convinced of the idea of the Laureus Sport for Good project and wants to encourage as many children and youths as possible to join the program. He also sees it as a form of protection against social exclusion and violence. Blackie Chen has never given up either. He had to suffer and cope with many setbacks before and during his athletic career. But nothing and nobody could stop him. He returned to the court even after two knee operations. It has become his life's mantra: "Never give up!," he keeps telling himself and the kids.

The Tai Power basketball team will also take part in the basketball tournament organized to mark the start of the project. The players know from personal experience that basketball is more than just a game of sports. Sports has the power to change the world and sometimes also just the personal, small world of an individual. The players want to pass on this great feeling of making a difference to the children and youths. A premiere in 2017 - for the first time we also managed to involve sales partners of Mercedes-Benz Taiwan in the initiative of far more than 100 Laureus projects. The Laureus Sport for Good Foundation and CCRA want to raise public awareness in Taiwan for the problems of the disadvantaged youths with the celebrity sponsorships.

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