Artistic approaches to technology Daimler promotes the professional orientation of young women

There is still a skills shortage in engineering. One reason for this is that education and training are primarily geared toward a male target group. The GirlsLab initiative at the Institute for Vocational Education and General Design at the Karlsruhe Institute for Technology (KIT) has addressed this issue.

Lectures here are held in project form for this purpose: students from the KIT and partner schools try out aesthetically artistic teaching and learning concepts. The students are introduced to the technologies using artistic contexts and ways of working rather than traditional forms of communication. Such as by designing an interactive massage scarf with a sewn-in mini-computer, known as a LilyPad Mainboard, to control the massage effect. Or by incorporating LEDs into protected sleeves and connecting them to a PC via the LilyPad Mainboard to allow individual programming control.

Technology comes alive in this way. The girls can get to grips with the subjects in the form of interactive work with art, design, research, and information technology.

Daimler supports the educational project as part of its social commitment, promoting young women's access to technology with the help of interactive media. The funding period is fixed at two years.

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