When the idea of ProCent was first put forward in 2011, no-one would have believed how successful it would become. Since then, EUR 4.9 million has been paid out to 859 projects, with more constantly being added - which means more smiling children's eyes, more happy faces and more helping hands. The amount donated to each project ranges from EUR 400 to EUR 57,000.
Daimler ProCent shows that a lot can be achieved with a large number of small contributions. Daimler employees voluntarily donate the cent amounts of their net monthly salaries. The company matches each donated cent with another cent and thus doubles the total amount. The proceeds are used for charitable projects in Germany and abroad, which are proposed exclusively by the workforce. The projects promoted are mainly in the fields of supporting children and young people, charitable work, support for the disabled and conserving nature and the environment.
With their cent amounts and project proposals our employees impressively show their social commitment. We are happy that so many employees are supporting ProCent.
Impressive Charitable Involvement
The ProCent Support fund is based on an idea of the Works Council, which is supported and promoted by the company's Management and the Central Executive Committee as a pillar of Daimler social commitment.
Michael Brecht, Chairman of the General Workers Council: "The many proposals for projects put forward by our co-workers, and the work they do on a voluntary basis, never cease to impress us. We have already promoted a large number of social projects with our ProCent initiative, making a valuable contribution to our community."
The strong interest in the initiative and the many positive responses provide a valuable confirmation of the joint actions of the workforce and the company. This shows how important it is for companies to assume responsibility within society.