Daimler MobileKids traffic initiative celebrated its 15th Birthday

On September 15, 2016 MobileKids the Daimler road safety initiative celebrated its 15th Birthday.

Around 50 children from the Hermann-Butzer School, an elementary and lower secondary school in Schwieberdingen, Baden-Württemberg, were invited to the birthday party. Prof. Dr. Thomas Weber, member of the Board of Management of Daimler AG for Group Research and Mercedes-Benz Cars Development, greeted the school kids and with their teachers at the Mercedes-Benz Museum. As patron of this project he is absolutely convinced of its concept.

The goal of the MobileKids traffic initiative is to enable children to learn about road traffic in a playful manner: Pupils in the age group six to ten can learn to recognize dangers themselves, and navigate through traffic safely and prudently.

Over the course of many years I have been able to see again and again that the children have fun with MobileKids and that the concept plays a valuable and active part in the teaching of road traffic skills.

Prof. Dr. Thomas Weber, member of the Board of Management of Daimler AG for Group Research and Mercedes-Benz Cars Development

Child driver's license

MobileKids traffic school

This concept was also a central element of the event at the Mercedes-Benz Museum: Divided into two groups, one half of the total of 50 school kids visited the MobileKids Road Traffic School and became acquainted in a playful manner with road traffic rules and signs. After this theory lesson the children were able to put into practice directly what they had learned in theory: in electrically-powered models of the Mercedes-Benz SLK Roadster the boys and girls drove around a specially-prepared road course and after their successful completion of this drive they received their first driver's license.

School bus training

Traffic rules, blind angle or slopes: Everything is explained precisely.

The second group of school kids chose the MobileKids school bus training. With a Mercedes-Benz Turismo, the children learned all about safe behavior at bus stops and aboard the bus. In practical exercises, they studied the correct behavior when getting on and getting off the bus. In the course of a bus drive around the Mercedes-Benz Museum the young girls and boys found out why it is important to hold on when aboard the school bus and how to correctly stow away their school bag.

New "Way to school training" module

The MobileKids school material that was developed in partnership with experts and expanded in partnership with the Klett Mint is helping primary school teachers with the implementation of the MobileKids school days. The "Way to school training" school material is now available for all schools to print or download free of charge.

Since 2001 active in service of road safety

MobileKids is part of a holistic perspective on the issue of safety which concerns all road users and that puts a premium on the protection and education of children in road traffic. MobileKids helps parents and teachers to protect children even better and to make them aware of the dangers present in road traffic. The MobileKids offers range from comprehensive information and teaching material for parents and teachers, through competitions for educational institutions, to the most varied online offers and campaigns.

MobileKids Website

Accident-free driving? For us it is not just about using suitable systems to relieve the burden on drivers, protect them and support them in hazardous situations. We want to ensure the safety of all road users.

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