Our sustainability strategy is part of our corporate strategy and makes sustainability a fundamental corporate principle at the implementation level. We set targets, and define target indicators, for each field of action in our strategy. Taken together, all of these targets form our comprehensive medium- to long-term target program.
We regularly conduct a multi-stage materiality analysis to prioritize the fields of action. This analysis combines our assessments with those of our stakeholders, who include our employees, customers, shareholders, and suppliers, as well as governments, environmental and human rights organizations, and other stakeholders from civil society. Their opinions are also requested whenever we decide on measures for expanding or adjusting our sustainability strategy.
Refocusing our sustainability strategy
During the reporting period, we refocused our sustainability strategy in cooperation with our stakeholders. With the help of a multi-stage materiality analysis, we prioritized the focal topics and fields of action for Daimler. The resulting focal areas of the Sustainability Strategy 2030 also serve as the framework of this report, which has been prepared for the first time according to the new Sustainability Reporting Standards of the Global Reporting Initiative (GRI).
Our refocusing process encompasses four steps
Specifying fields of action.
To obtain as precise an impression as possible of people’s expectations regarding Daimler AG, we evaluated information from a variety of sources during our sustainability strategy process. The basis is provided by interviews with approximately 70 internal and external experts, who are also among our stakeholders. Further input was provided by the evaluation of past stakeholder surveys and by analyses of the global sustainability agenda (in particular the Sustainable Development Goals) and automotive trends. The results of these analyses were taken into account during the preselection of the focal topics and fields of action.
In the second step, we analyzed the shortlisted topics and fields to determine their relevance for and impact on Daimler AG. To do so, we talked with the specialist Daimler departments and conducted an open international online survey of our external stakeholders in the summer of 2017. After the survey was completed, we had more than 1,000 responses from a variety of stakeholder groups. We used these results to compare the identified focal topics and fields of action with as broad a selection of stakeholder perspectives as possible and to adjust them if necessary.
Finalizing the strategy.
In the third step, we transferred the topics that were judged to be material into the final strategy. It consists of four focal topics and __ fields of action, which are associated with specific key figures and goals. Once this was done, the strategy was approved by the Board of Management.
During the strategy process, we were able to intensify our sustainability management and realign it toward key future-oriented topics. These topics include our activities for respecting and upholding human rights as well as our research and development activities for innovative drive system technologies and the safety of our vehicles. The incorporation of the objectives of the Sustainability Strategy 2030 into an in-house management and reporting system aims to permanently implement our sustainability activities.
Sustainable Development Goals
Our Sustainability Strategy 2030 supports the implementation of the Sustainable Development Goals (SDGs) that were approved by the United Nations in September 2015. Although the SDGs are directed primarily at governments and countries, the achievement of these goals will depend greatly on businesses because of their innovative spirit and extensive ability to make investments. As a result, we also took the SDGs into account during the realignment of Daimler’s Sustainability Strategy. We focused our sustainability-related activities on those SDGs that are greatly influenced by our business model and value chain and where we can actually bring about change. This mainly affects the following SDGs and the associated sustainability activities: