All over the world children are among the road users most at risk and requiring protection.
Since 2001 the road safety initiative MobileKids has been training boys and girls between the ages of six and ten to behave safely in road traffic. The Daimler initiative is an entertaining, informative and advertising-free concept which puts the focus on hazard prevention for children. The initiative takes a holistic approach: with MobileKids not only do the children have content tailored specifically to them; adults are also supported in better protecting and preparing children. Together, adults and children can thus ensure more safety on the streets, and be confident masters of their daily mobility.
MobileKids offers extensive educational materialfree of charge, which was developed by the University of Koblenz - Landau together with Klett MINT. The safety road planner is also a practical module for the kids and leads to more safety on the way to school.
The nationwide school competition, the MobileKids school campaign, is advertised annually in order to promote the transport and mobility education in elementary school. Teachers have the possibility to use the school material, free of charge and advertising. The winners of the MobileKids school campaign, gain a realistic road safety training. Of course the school material can also be used for regular traffic lessons.
In many countries around the globe, MobileKids offers classes, materials in the local language and individual activities to raise children's awareness of the challenges of traffic. In Brazil the MobileKids school resources are sometimes used in the local language and developed by the teachers at the Colegio Humboldt school, where they are used as teaching materials.
Teachers in China, France, India, Malaysia, Mexico, Poland, Romania, Russia, South Korea, Turkey and Hungary, for example, use the school material in school, practically excercise the handling of traffic regulations or install traffic signs.
In Russia, Hungawith the boys and girls in driving safety parksry and Poland, for example, children can drive small cars and practise observing the traffic regulations in road safety parks. In China the little ones can put what they have learned into action in special parks known as "Moki Cities" in Beijing, Shanghai, Guangzhou and Chengdu.
You can find further information at theMobileKidsHomepage or visit us on Facebook or Twitter.