Thousands of presents for socially disadvantaged children. Daimler Christmas campaign "Give a Smile"

Stuttgart — When thousands of Daimler employees come to work with gift boxes under their arms in the run up to Christmas, then we know that the employee campaign "Give a Smile" is stepping up a gear.

In the past few weeks, for the ninth time presents have been packed up for socially disadvantaged children and young people at around 40 Daimler locations. Overall, the result was 22,000 Christmas parcels. Daimler works closely with charitable organizations for this campaign, including the Schwäbische Tafel Stuttgart e.V. (social services organization), the Caritas Association Baden-Baden e.V. and ‘Die Arche Berlin', a welfare organization for children and young people. The social institutions take care of allocating and distributing the gift parcels.

The board of management of the Daimler AG hands over its presents to employees of the “Schwäbische Tafel Stuttgart e.V.”

"Give a Smile" is a really special campaign and by now has become a tradition. I am really happy to see that through their tremendous dedication, our colleagues bring delight to so many children at Christmas. Of course we are happy to support this", says Dieter Zetsche, Chairman of the Board of Management of Daimler AG and CEO of Mercedes-Benz Cars while handing over management's present in Untertürkheim.

From Kanagawa in Japan and Kecskemét in Hungary to Stuttgart – in these weeks, thousands of children and young people in the vicinity of the participating locations can delight in the lovingly packed presents full of toys, teddies, paint boxes, scarves and hats when the gifts are delivered. And it's not just Daimler employees and management who participate in the campaign, the employees and players at VfB Stuttgart, who have been a long-term partner of Daimler and who are a direct neighbor of the Untertürkheim plant, are part of the campaign once again this year.

"Thanks to the gift packages from the Daimler employees, for the ninth year in a row now we can bring great delight to children from economically underprivileged backgrounds", says Ingrid Poppe from the Schwäbische Tafel Stuttgart e.V.

Two employees on their way to the present pick up station.

"Give a Smile" is part of the "Daimler WeCare" initiative

WeCare: As a globally active Group, we contribute to promoting social and societal development around the world. With our employees at our locations around the globe. We help and support charitable projects. Daimler's diverse social activities around the world are spearheaded by respect, tolerance, freedom and diversity.

We use cookies

We want to make our website more user-friendly and continuously improve it. If you continue to use the website, you agree to the use of cookies.